2nd
How to write on Twitter?
# Every character counts, so use strong verbs and a minimum of adverbs - you just can’t afford to say in two words what you can say in one.
# Once again, avoid “university words”. Almost every long word in English has a short, blunt word that means the same thing. Use it instead.
# Forget about breaking your thoughts into two posts. You have no control over how your post will get read or whether they will stay together.
# Write first, then rewrite. It’s hard when you can feel that 140-character limit breathing down your neck. Spill it all out and then trim.
# You can usually cut “that” and “which”. “The toy train that my sister got for Christmas” can be “The toy train my sister got for Christmas.”
# Take your cue from Spanish (and Obama) and eliminate personal pronouns. “I am going to the Apple store” can be “Going to the Apple Store”.
# Write short sentences. They stand out more. You share a page with dozens of posts. Many short sentences looks like something worth reading.
# Use punctuation! Many will tell you to rely on forceful words, not exclamation marks, but when words are limited, punctuation adds impact. # Be personal. Short posts are very conversational and almost intimate. That’s something business doesn’t do well, but on Twitter, it counts.
# Get to the point. Say what you want me to do and why I should do it. You have no room to build anticipation - cut straight to the chase.
Dustin Wax for lifehack
